Policies and Statements

1. Privacy Policy
Effective Date: 12 March 2023
AllergyAwareUK (“we”, “our”, “us”) is committed to protecting your privacy. This policy explains how we handle your personal data in line with the UK GDPR and Data Protection Act 2018.

What data we collect

• Name (if provided)

• Email address (for newsletters, contact, or feedback)

• Any other information you voluntarily send us
   

Why we collect it

• To respond to your queries

• To send newsletters and updates (if you opt in)

• To improve our website and campaigns
   

Lawful basis
We process your data based on your consent (when you sign up or contact us) or legitimate interests (to run and improve our services).

How long we keep your data
We retain your details only as long as necessary for the purposes described, unless you ask us to delete them sooner.

Sharing your data
We do not sell or trade your data. We may use secure third-party providers (e.g. email newsletter services) but only under data protection agreements.

Your rights
You have the right to:

• Access your data

• Correct inaccuracies

• Request deletion

• Withdraw consent

• Complain to the ICO (Information Commissioner’s Office)
   

Contact us
Email: info@allergyawareuk.org

2. Cookie Policy
AllergyAwareUK does not currently use cookies or tracking technologies.
If this changes, we will:

• Display a cookie banner requesting consent

• Update this page with details of the cookies in use and their purpose
   

3. Accessibility Statement
AllergyAwareUK is committed to making its website accessible to the widest possible audience, regardless of ability or technology.
What we’ve done:

• Simple navigation and clear headings

• Text that is compatible with screen readers

• Colour contrast checked for readability

Future improvements:
We are continuously reviewing our website and welcome feedback on how we can improve accessibility.

Contact us:
If you encounter barriers, email info@allergyawareuk.org and we will do our best to resolve the issue.

4. Medical Disclaimer
The content on this website is provided for general information and awareness only.

• It is not medical advice and should not be relied upon as such.

• Always seek professional medical guidance from your GP, pharmacist, or allergy specialist regarding diagnosis or treatment.

• Never delay seeking medical advice or disregard professional guidance because of something you have read here.

In an emergency (e.g. suspected anaphylaxis), call 999 immediately.

5. Duty of Care
We are committed to responsible and respectful communication. If you believe content on our website could pose a risk or is inaccurate, please contact us at info@allergyawareuk.org.

6. Complaints Policy
We value your feedback and take complaints seriously.
How to complain:

1. Email your concern to info@allergyawareuk.org.

2. We will acknowledge within 7 working days.

3. We aim to resolve complaints within 28 days.

If you are not satisfied, you may raise your concern with the Information Commissioner’s Office (ICO) regarding data protection issues.

7. Editorial Policy

• All content is written or reviewed by members of the AllergyAwareUK team.

• Information is based on credible sources (NHS, NICE, MHRA, peer-reviewed journals).

• Content is updated regularly to reflect current guidance.

• We are independent and do not allow commercial interests to influence content.
   

8. Equality, Diversity & Inclusion Statement
AllergyAwareUK is committed to inclusivity. Allergies affect people of all ages, backgrounds, and communities. We:

• Value and respect diversity

• Provide information that is accessible to everyone

• Actively challenge discrimination and stigma
   

9. Community & Social Media Guidelines
We encourage open, respectful discussion on our social channels. To keep our community safe:

• Be kind and supportive

• No hate speech, bullying, or discrimination

• Do not share medical misinformation

• Respect others’ privacy

We reserve the right to remove comments that breach these rules.

10. Ethical Commitment
Although AllergyAwareUK is not legally required to publish a Modern Slavery Statement, we affirm our commitment to ethical practices:

• We oppose all forms of modern slavery and human trafficking

• We do not partner with organisations that exploit workers

• We aim to support transparency and responsibility in supply chains